Awareness Funnel
Four stacked stage bars run awareness through purchase, each retracting to its own share of the top row while a lit stage marker steps down the stack.
CSS
Brandequity
15 animationsBrand Lift
Control and exposed columns stand side by side and the exposed column grows past the control's rule while the delta bracket between their caps stretches to match.
CSSBrand Tracker
A continuous tracking line inside a confidence band, both accumulating behind a read head that crosses the chart and lands on the latest point.
CSSConsideration Rank
A ranked ladder of brand rows where the accent marker climbs two rungs and the rows it passes slide down to make room.
CSSEquity Index
A segmented index meter fills past a target tick while three contributor rules beneath it settle to their weights.
CSSMention Volume
A histogram of daily mentions with a rolling-average line riding over it and one spike column rising clear of the band.
CSSNPS Dial
A scored arc dial whose needle sweeps out of detractor territory and settles in the promoter band, the arc lighting behind it up to the score.
CSSPenetration Plot
A scatter of brands plotted against penetration and purchase frequency, one point migrating up the fitted trend line while the rest hold.
CSSPrice Premium
A vertical price ladder where the category rule holds still, our rule rises above it, and the premium band between the two opens to its value.
CSSPromoter Mix
One hundred-percent rule split into detractor, passive and promoter segments where the promoter segment takes width from the detractor with no seam and no gap.
CSSSalience Sectors
Five category entry points drawn as sectors of one wheel, each reaching its own salience radius and falling back against a fixed web.
CSSSentiment Split
A diverging bar chart about a centre axis where positive and negative bars trade length and the net marker slides off zero.
CSSShare of Voice
A closed donut of competitor arcs in which the accent arc widens and the rival arcs give way around it, the ring never breaking.
CSSStage Drop-off
A descending staircase of stage totals with a dimension bracket that opens across the steepest step to size the loss between two stages.
CSSUnaided Recall
A hundred-dot respondent grid in which the recalling block lights across the panel and a caret below slides to mark the recalled fraction.
CSS