Audience Exclusion Rule
An exclusion badge drops onto the middle tile of an addressable row, dimming it out of the set while the four tiles that remain brighten.
CSS
Audiencetarget
15 animationsAudience Overlap
Two audience circles draw apart and close again while the accent lens of members shared between them narrows and fills.
CSSAudience Segment Carve-Out
A sector boundary swings clockwise across a population disc and the rim arc follows it, lighting each member the segment encloses.
CSSDuplicate Merge
An offset duplicate of a record card slides into exact register with the master and dissolves, leaving a single card and a tick.
CSSHashed Match Key
An identifier leaves its source record, is compressed to a fixed-width token as it crosses the hash gate, and seats itself in the match slot.
CSSIdentity Match Rate
Links resolve one at a time across the gap between two facing columns of records, leaving the unmatched records at each end dim and unjoined.
CSSIncremental Reach
A reach curve climbs from the origin and flattens against a dashed addressable ceiling while a rider dot travels on its growing end.
CSSLookalike Expansion
A similarity-ranked histogram stands over an axis while the accent lookalike band widens rightward from the seed, a caret riding its leading edge.
CSSMembership Decay
A segmented audience meter on a recency timeline loses its oldest cells past the dashed limit, each one drifting off as a ghost before it returns.
CSSPropensity Threshold
A score threshold slides down a scatter of modelled members and the selected band above the cut grows to take in everyone it passes.
CSSQualification Sieve
Candidates drop through two misaligned screens, three being caught on the way down and the two that clear both landing in the qualified tray.
CSSRetargeting Pool
Visitors arrive along the inlet and raise the level in a retargeting pool, which ebbs again as expired members leave by the drain.
CSSSegment Precedence
A member descends the ordered segment rules, is passed over by the first and claimed by the second, which wipes accent across to take it.
CSSSegment Tiers
A four-step segment pyramid fills with accent from the broad base upward and drains again from the narrow top tier down.
CSSSuppression List
Accent rules draw across two records on a four-row list and the struck records drop away, leaving only the rows still eligible for delivery.
CSS