Adstock Carryover
A single spend impulse holds at week zero while its decaying carryover tail runs out to the right week by week and retracts into the impulse again.
CSS
Attributionmdl
15 animationsBudget Reallocation
A single budget column shared by two channels moves its split line as one channel takes share from the other and hands it back, the two shares abutting exactly at every frame.
CSSConversion Window
A lookback window closes in towards the conversion along a touch timeline, dropping each touch it passes out of credit, then reopens and restores them in reverse order.
CSSCross Device Join
Events run two separate device tracks, turn at the join and finish on a single resolved identity rail feeding the conversion node.
CSSDiminishing Returns
An operating point rests at the knee of a saturating response curve and walks up onto its flat, where the tangent rule levels out and the next pound of spend buys almost nothing.
CSSFirst And Last Touch
A five-node journey rail where a single filled credit disc trades place between the first node and the last node, one end paying out while the other empties.
CSSHoldout Cell
An untreated control cell holds still beside a treated cell that fills column by column, and the gauge between them reads the difference the exposure bought.
CSSIncremental Lift
A treated cumulative curve collapses onto the control curve until no lift is measurable, then separates again and the band and delta bracket between them reopen.
CSSLinear Credit Split
Three cuts across a single conversion value bar slide off the quarter ticks to the raw uneven split and are pulled back to four exactly equal shares.
CSSModel Coefficients
Five signed channel coefficients stand above and below a zero rule, their stems reaching their fitted values as the interval whiskers tighten around them.
CSSPath Collapse
Four candidate touch paths draw out from a conversion node and retract into it again, leaving only the credited path connected when the model resolves.
CSSPosition Based Weights
A credit ring of five arcs re-proportions from the position-based profile, two wide end arcs and three thin middle ones, out to equal fifths and back.
CSSSignificance Separation
A measured effect distribution slides back onto the null distribution until the two coincide, then separates past the critical rule again.
CSSTime Decay Kernel
An exponential decay curve over a conversion timeline steepens from a long half-life to a short one, and the four sampled touches drop down the curve with it.
CSSWeighted Path Links
A two-route journey graph carries its credit in the width of each link, the upper route thickening as the lower route thins before the weight trades back.
CSS